A heavy weight has entered the arena of ideas with the launch of Brew Blog by the Miller Brewing Company.

At first view, it looks fairly even handed. Front page items at the moment include stories about sometimes fierce competator Anheuser-Busch as well as general drinks industry news...actually quite a bit about A-B. This is from the blog's "About" page:

The site is run by Jim Arndorfer, a reporter who spent many years covering the beer industry for magazines like "Advertising Age," with occasional contributions from other folks. If you work in the beer industry, or cover it, or just watch it with interest, we hope that www.brewblog.com will be one of your daily stops on the Web. Even though "Brew" is published by the Miller Brewing Co., this is not the site for Miller press releases and the "official" word from the company. (If that's what you are looking for, click here.)

I think it should be interesting to watch with any luck (and I don't say that merely as an initial position in my hope of leveraging a big buy out or anything.) Big firms in any tightening industry should reach out to the public in any way they can. On the other hand, it could just turn out to be a place for one side of a big messy handbags match between two giants - and no one said that isn't fun to watch once in a while.


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