This is just getting silly. Who needs ice crystals in their beer?

North American brewer Molson Coors has launched the coldest draught beer in the world which is designed to be served at minus 2.5 degrees with a layer of slushy ice crystals underneath the foamy head. Coors Sub Zero was developed by researchers at Coors in Burton upon Trent in the UK and is the result of eight years of development, costing the company GBP10 million. The company said that the beer was created in response to consumer demand, but beer enthusiasts have given the beverage a frosty reception. Spokesman for the Campaign for Real Ale, Iain Loe, said: "If you serve any yellow liquid at that temperature you could probably drink it. Cynics would say that it was just a way of concealing the fact there's no taste there. And if there are any off flavors, you are not going to notice."

What next? A beer-cicle frozen ale beverage treat on a stick?

Please forward reports if anyone encounters this thing.


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